As I read of the handing over of Air India to the Tata Group, a sweet homecoming after 69 years I noticed this comment about how Tata group Chairman N. Chandrasekaran took his first flight on Air India. I think that as a marketing strategy if the Tata Group were to invite people to talk of their first flight on Air India they can kindle lots of interest and connect with a larger audience. I share below my tryst with Air India. My First Flight: Sometime in 1977 or so I had just joined college, an irresponsible teenager whoās thinking did not extend beyond the next 10 minutes at best. My aged grandparents, in their 70s were invited by their daughter, my aunt, to visit USA and spend some time with her family. The only flight option then was to fly from Mumbai, or Bombay as it was then called. All things were set, and my grandparents developed cold feet at having to fly to Bombay in the morning, spend a whole day, then catch a flight somewhere in the middle of the night. In those days no...
Global executive with 37+ yrs experience driving growth, innovation and strategy across multiple industries (Food, Plastics, Defence, Clean Energy, Automotive, Healthcare, Electronics). Passionate about the intersections of Economics, Politics, Business Strategy and Defence. Expect eclectic insights, humorous perspectives, expert analysis on management, strategy and the complexities of global biz, all served with a healthy dose of realism & a dash of humor. Intro by Sharat Bhat with Thanks.