As I read of the handing over of Air India to the Tata Group, a sweet homecoming after 69 years I noticed this comment about how Tata group Chairman N. Chandrasekaran took his first flight on Air India. I think that as a marketing strategy if the Tata Group were to invite people to talk of their first flight on Air India they can kindle lots of interest and connect with a larger audience. I share below my tryst with Air India. My First Flight: Sometime in 1977 or so I had just joined college, an irresponsible teenager who’s thinking did not extend beyond the next 10 minutes at best. My aged grandparents, in their 70s were invited by their daughter, my aunt, to visit USA and spend some time with her family. The only flight option then was to fly from Mumbai, or Bombay as it was then called. All things were set, and my grandparents developed cold feet at having to fly to Bombay in the morning, spend a whole day, then catch a flight somewhere in the middle of the night. In those days no...
An engineer, PG in Rural Management, 37 yrs in global corporate life. Traveled globally. A hugely diverse life across Food processing, Plastics, Defence, Composites, Clean Energy, Automotive, Electronics, Healthcare - a jack of all who thinks is also a master when convenient. Wacky good sense of humour & don't take myself seriously. Economics, Politics, Business Strategy and Defense are subjects that attract my attention. Management Strategy my job. My blogs reflect this diversity