When you work in a number of sectors ranging from Dairy to Defence over a 28 year career divided between European and American companies in India I think one does learn enough to be able to help guide global companies to navigate the Indian market successfully. So my attempt is to give the reader a birds eye view since just as a lifetime isn’t sufficient to understand India, a blog isn’t going to give you ready to implement solutions. Preamble : The first thing anybody attempting to enter India or for that matter any new market must get a flavour of its history & culture to better understand its people who would be your customers. India has been conquered and ruled for prolonged periods in its history by Europeans, Mughals & finally the British. India is thus a melting pot where the diversity is stark and widespread that language, food, lifestyles differ considerably but yet is like a closely interwoven colourful fabric. So...
Global executive with 37+ yrs experience driving growth, innovation and strategy across multiple industries (Food, Plastics, Defence, Clean Energy, Automotive, Healthcare, Electronics). Passionate about the intersections of Economics, Politics, Business Strategy and Defence. Expect eclectic insights, humorous perspectives, expert analysis on management, strategy and the complexities of global biz, all served with a healthy dose of realism & a dash of humor. Intro by Sharat Bhat with Thanks.