When you work in a number of sectors ranging from Dairy to Defence over a 28 year career divided between European and American companies in India I think one does learn enough to be able to help guide global companies to navigate the Indian market successfully. So my attempt is to give the reader a birds eye view since just as a lifetime isn’t sufficient to understand India, a blog isn’t going to give you ready to implement solutions. Preamble : The first thing anybody attempting to enter India or for that matter any new market must get a flavour of its history & culture to better understand its people who would be your customers. India has been conquered and ruled for prolonged periods in its history by Europeans, Mughals & finally the British. India is thus a melting pot where the diversity is stark and widespread that language, food, lifestyles differ considerably but yet is like a closely interwoven colourful fabric. So...
An engineer, PG in Rural Management, 37 yrs in global corporate life. Traveled globally. A hugely diverse life across Food processing, Plastics, Defence, Composites, Clean Energy, Automotive, Electronics, Healthcare - a jack of all who thinks is also a master when convenient. Wacky good sense of humour & don't take myself seriously. Economics, Politics, Business Strategy and Defense are subjects that attract my attention. Management Strategy my job. My blogs reflect this diversity